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Resume

Work Experience

2023 to Present

Sales and Marketing Specialist (Marketing Lead, Campaigns and Content) -
ICG Schools | IOIO Immigration

  • Collaborate with internal stakeholders to deliver consistent content on a steady cadence (campaign support + organic posting).

  • Improve performance by iterating on creative using audience response and platform insights. 

  • Produced and published 20+ short-form videos per week across TikTok/IG/Shorts/Facebook/YouTube, optimizing hooks and captions to improve performance.

  • Improved content results by iterating based on insights (views, retention, saves, shares), achieving a 10% increase in engagement or 5000 average views per post over 2 months.

  • Supported lead generation through social content and messaging workflows, generating 20+ inbound leads/month and booking 5 calls/campaign. 

2023 - 2025

YouTube Content Creator and Production Operations Director -
Maesteria Media

  • Coordinated production workflow across multiple videos: scheduling, tracking tasks, managing files, and supporting editors/creatives.
    Assisted with talent/creator coordination (availability, follow-ups, and shoot preparation).

  • Created/maintained production documents (briefs, scripts, checklists) so the team stayed aligned.

  • Managed a weekly production pipeline delivering 30+  videos/month with organized briefs, assets, and handoffs to editors.

  • Reduced turnaround time from 7 days to 1 day by improving workflow (templates, checklists, file organization).

2021 - 2022

Video Producer - freelance

  • Supported planning and execution of video projects, including pre-production coordination and on-site support.

  • Helped organize shoots by preparing equipment, schedules, and production checklists.

  • Collaborated with stakeholders and internal teams to ensure content needs were met.

  • Supported shoot days by prepping gear, organizing supplies, coordinating call times, and keeping the set moving smoothly behind the scenes.

  • Worked closely with producer/director-style leads to confirm schedules, locations, and production needs before crew arrival.

  • Handled on-set assisting (runner tasks, relaying messages, managing quick changes, keeping talent/crew aligned).

  • Helped maintain organized production files and ensured deliverables were completed on time.

Education

2018 - 2022

University of Ottawa | Bachelor's Degree in Communications

My education at uOttawa gave me a solid foundation in communication theory and practice. I was able to hone my writing and critical thinking skills, which have been invaluable in my work as a content creator.

2022 - 2023

Humber College | Graduate Certificate in Film and Multiplatform Storytelling

My Graduate Certificate degree in Film and Multiplatform Storytelling has given me a deep understanding of the latest trends and technologies in the field. I have been able to apply this knowledge to my work as a digital marketer and video maker.

Skills & Expertise

  • Short-form video creation: hooks, pacing, captions, trending formats, series-based content

  • Production: content planning, shot lists, quick on-site filming support, turnaround edits

  • Platforms: TikTok, Instagram Reels, YouTube Shorts, Facebook (posting cadence + best practices)

  • Growth & optimization: review views/retention/engagement, iterate creatives based on insights

  • Content operations: content calendar, daily posting workflow, stakeholder coordination

  • Community: comment replies, basic community management, brand voice consistency

  • Tools: Premiere Pro, After Effects, Google Workspace, Microsoft Office, Slack, Notion/Airtable

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